Our process
You reach out via the contact form or email. You share the early vision of your space or project. We read every word carefully before we respond.
Before we take a minute of your time, we send over our packages and pricing. You're making a serious business decision. You deserve to know exactly what it costs before any conversation begins.
If the investment makes sense, we get on a call or meet for a coffee in Lisbon. I listen. Closely. Once I understand your needs and timeline, we build a tailored proposal around your specific scope.
Proposal signed, we go straight into the foundation. We define your core positioning, your audience and tone of voice of your brand before a single sketch begins. No pixel moves until the strategy is solid. Whether it’s a streamlined session or a deep-dive with a specialized strategist.
With the strategy locked, we begin exploring. Sketches, typefaces, color systems, spatial compositions. We narrow a wide creative field down to 2 to 4 directions we're confident enough to put your name on. From there, two rounds of revisions to get it exactly right.
Identity refined and approved, we build the full ecosystem. Brand guidelines, business cards, email signatures, brochures, packaging. Everything your brand needs to operate consistently from day one.
We align on your website: the purpose, the pages, the flow. For complex sites, we build wireframes first. The skeleton before the skin. Copy is finalised here, either from your brief or through our partner copywriters.
We design the homepage first to get your sign-off, then build the full experience. After two rounds of refinements, we hand off to the developers with every animation and interaction documented. The goal is a site that performs on every screen.
Once live, we don't disappear. We stay available for the ongoing adjustments and expansions your brand requires as it grows. Your visual infrastructure should last. We make sure it does.
The team: A living organism
FAQ
No. An isolated mark cannot carry the weight of a high-end brand. We only build complete visual systems: permanent, consistent creative infrastructure that justifies premium positioning and performs across every touchpoint.
Silvia, our founder and senior brand designer, personally directs every project. Your work never gets handed to a junior. When the scope demands it, we bring in specialist partners from our network: copywriters, animators, developers. Each one selected for your specific project, not assigned from a generic roster.
Yes. Depending on your scope, we bring in copywriters, photographers, animators and Webflow or WordPress developers. Every touchpoint of your brand, handled at the same level of quality.
A complete visual identity takes 3 to 4 weeks. If we are building your website alongside it, add another month. We don't rush the process. The hours spent on paper before anything goes digital are what make the difference.
We take on a limited number of projects to protect the quality of each one. We are typically booked 1 to 3 months ahead. The sooner you reach out, the sooner we can secure your place in the calendar.
It's rare. Because every project starts with a deep strategic foundation built from your specific brief, the first concepts are already rooted in your brand's DNA.
Before we commit to the final system, we often present Stylescapes: curated visual directions that let us test the look and feel early. This step exists precisely to catch any misalignment before it costs time.
If a concept still doesn't land, we get on a call, look at references together and identify exactly what's missing. From there, we develop a revised direction with a further round of revisions included.
Yes, and we're transparent about how.
AI doesn't touch the creative work. It cannot produce an original idea. It recombines what already exists, which is the opposite of what an original visual identity requires.
What we do use it for: brainstorming in the early strategy phase, accelerating website development, and refining specific imagery. It handles the administrative weight so the human creative work gets our full attention.
Your identity is built by people. That's not a marketing claim, it's how we actually operate.
Yes. Physical spaces are where we do our most specific work because I genuinely love the process of sitting with an interior designer or developer, understanding the full picture, and building something people can walk into.
But the strategic foundation is the same regardless of industry. If you're launching a luxury consultancy, a premium product line, or a professional practice, the same rigorous process applies.
Every project is scoped individually, which makes it difficult to give a single number without understanding your specific needs first.
To give you a general sense: A visual identity can range from €2,200 for a streamlined scope with a focused strategy, up to €8,000 or more for an extensive system with deep brand guidelines and a full strategic foundation.
A website can range from €1,500 for a focused landing page up to €20,000+ for a complex, multi-page ecosystem with advanced development requirements.
The right investment for your project depends entirely on what it actually needs.
Reach out and we'll scope it honestly together.
We set you up to be self-sufficient from day one. You receive Figma or Canva files built for your team to use independently. If you need more specific ongoing support beyond that, we work at an hourly rate of €80.
Every brand we build is rooted in strategy. Not every project needs a fifty-page deck, but every brand needs a clear foundation: who it speaks to and how it speaks. In cases where a full strategic phase isn't warranted, those essential pillars are built into the visual identity package. We find the right level together.
We work through Slack, Google Chat or email. It keeps strategy, files and feedback in one place where nothing gets lost.
For urgent moments during a live launch, WhatsApp works too.
