Apartments at the edge of Parque Eduardo VII, where a historic palace base meets a contemporary structure built to the same standard of precision.

The historic arched base and the clean vertical lines of the upper floors needed a visual language that felt neither nostalgic nor cold. The audience is high-net-worth buyers who read the details. A mark that didn't earn its authority on paper wouldn't survive on a marble facade.

The core symbol draws directly from the building's structure: the vertical rhythm of the upper floors and the arched openings of the historic base, reduced to a single architectural icon. The logotype pairs it with a high-contrast serif, grounded and precise. The palette of soft cream, warm grey and metallic gold comes from the natural light inside the apartments and the finishes used throughout. Every touchpoint was built to match the physical weight of the building it represents.