It is a historic monument defined by layers of transformation. Once a 16th-century sacred church, it later served as a hub for Portuguese industry as an ice factory and a barley processing plant.

Our process involved a deep strategic dive where we explored four distinct creative paths. These directions ranged from the building's industrial "factory" era to its heritage as a sacred space. The client chose a strategy of architectural continuity. This required us to carefully extract motifs from the physical space, to create a sophisticated identity that felt both safe and timeless. We had to prove that a venue with such a raw, industrial past could meet the premium service standards of a world-class events center.

The core symbol, the arch, was inspired by the main entrance and the interior side chapels. For the logotype, we selected a timeless Serif typeface to ensure historical vibes, elegance and prestige. The palette, featuring elegant bordó and terracotta, was drawn directly from the building’s aged bricks and ceiling patina. Deliverables included a complete brand guideline, business assets, social media systems, presentation template and extensive printed brochure.