Every clinic runs three Candela medical lasers, and the team holds Level 3 certification in laser and phototherapy, one of only two clinics in Portugal to reach it. Their protocols are so refined that Candela sends its own prospective buyers to Depiderme to see the technology at work. Patients come for results they can’t get elsewhere, along with a level of privacy and punctuality rare in the category.

The agency was strong in social video but not in web. The site went live with low-resolution photography, a blurry laser animation and generic typography, and it was losing ground in search. For a clinic that charges more than its competitors because its results are better, a website that looked ordinary was undermining the price. High season was weeks away, and that’s when most new patients find Depiderme through Google.

We started with a three-hour strategy session with the founder, in person. We mapped who the patients really are, what makes them choose Depiderme over cheaper clinics and how the clinic speaks: softly, precisely, with a smile. His condition was clear: the site had to look medical, technical and modern. We kept the laser motif and the purple the patients already recognise, but moved them onto a clean white clinical base with new typography and full-resolution imagery. The website was built in WordPress, with João Cunha responsible for development, and optimised for speed and search.